19 Reviews
Rated 4.89 out of 5 based on 19 customer ratings


It's Finally Here…The Best of Both Worlds! The Frizz control of a cream with the shine and hold of a gel. It's Cre'Gel! Enjoy this wonderful blend from our Handcrafted Collection. We have curated this elixir with care selecting only the best ingredients. Our team infuses the botanicals by hand to ensure the best quality is delivered to you. The Coconut Oil gives your hair shine and moisture while the Urbanbella Botanical Gel Blend gives you curl definition! Great for wash-n-go styles, fingerstyles, twist sets and many more stylish textured hair-do's. And no long drying time.

8 oz 16 oz
Regular unscented
SKU: FR00049
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  • Description
  • Additional information
  • Reviews (19)


Apply a small amount of the Formula No.49 Cre-Gel to wet hair and finger comb through. Air dry or Hood dry. For wet set styles apply a light glaze of the product to each section and style as desired. Need more help using our Cre’Gel? Click Here to Watch our Styling Demos

Water, Aloe Vera Juice, Glycerin, Linseed Extract, Castor Oil, Coconut Oil, Willow Bark Extract, Pectin, Nectar, Fragrance, EDTA, Citric Acid, Phenoxyethanol, Capryly Glycol

Additional information

Weight N/A

8 oz, 16 oz


Regular, unscented


  1. Rated 5 out of 5

    Best solution for stretch and definition on the market. It has changed the way I style my 5-inch afro. It separates every strand into a separate curl. The definition is amazing. Must try! It is easy to use. Shower, quick pull through in sections and go. No dryer needed. It makes being natural real easy. I use it on my daughter too…it stretches and defines her hair to the point that I call it cre’ diva’ gel. I will share some pics to Urbanbella’s facebook. It leaves a shine too that is unforgettable. Love it!!!

  2. Rated 5 out of 5

    I have recently started using this gel for my wash and gos and it gives great definition, hold, and has an added shine. I really like the softness of the hold because it feels more natural as opposed to a “set” of curls.

  3. Rated 5 out of 5

    My friend recently purchased this and allowed me to try it out. I have thin, fine hair, so my hair is manageable, but I stopped wearing wash n’ go due to NEVER having decent day 2 hair. Plus I have to go through the stretching process with the diffuser dryer. It’s a pain after a while. Anyway, I tried it out, and “Hello”! Pull through was silky smooth, shrinkage was minimal, and are you ready? I finally have day 2 hair without rewetting and starting all over again the next morning. No dryer. No stretching. Yay! There is a bit of a crunch, but that’s easily addressed with a little fluffing. I also used the Hydrating Moisture Cream to combat the crunchiness caused by the gel portion. The floral smell is also a bit strong. But I would strongly recommend this for wash n’ go for sure. I’m back to easy living and looking good!

  4. Rated 5 out of 5

    This gel really works. I love this stuff. It turns my frizzies into nice waves and curls. Curls are not dry or stiff. Nice smell. The best thing is when you use it correctly there is no build up. The best gel I ever used. The only con is I couldn’t get all the gel out of the bottle.

  5. Rated 5 out of 5

    My stylist, Shuna, used this product on my bantu knot out. I have long, naturally dry hair, and this product has great hold while hydrating my hair and not leaving flakes as the style ages. I will buy this product for myself, and recommend for twist outs, rod sets or bantu knot outs.

  6. Rated 5 out of 5

    Cre gel is great for my twist outs and Bantu knots. Ive tried almost every product on the shelves and nothing works like the Urban Bella products. It doesn’t leave my hair crunchy or stiff , which I love! If you are contemplating your purchase, I highly recommend this product!!

  7. Rated 5 out of 5


  8. Rated 5 out of 5

    I have been using this product for seven months and I LOVE what this gel does for my coils! Wonderful wash and gos that are shiny and defined as well as awesome twist outs. Kaneesha Hudson put an end to the myth with this product that type 4 Curl Girls cannot do wash n gos! #❤ Cre’gel

  9. Rated 5 out of 5

    This has changed my life. I am 4c and never had a lasting wash n go. I tried the Cre’Gel, it was easy to apply, and the wash n go lasted 5 days. A must try!

  10. Rated 4 out of 5

    The Cre’Gel is light and defines curl pattern better than most products I’ve used. The Moisturizer is also light and non greasy in texture and holds moisture in hair for more than a minute. Maybe not 24 hours but definitely for the day. Hair feels hydrated. Pro-long use of any of these product may cause build up and thinning, so be careful of the light weight usage and clean / conditional regularly.

  11. Rated 5 out of 5

    I have 4B/4C thick colored coils that simply LOVE this styler. It’s very moisturizing and has a very pleasant smell that’s not invasive. It’s very easy to apply, I found that I don’t need to have soaking wet hair, damp hair works for me in applying the gel and it spreads very easily and I don’t need to apply a lot to hold my coils; for me a lil goes a long way. There’s no crunch, the hold is medium and it’s very soft and touchable with no residue on my hands. I normally wash my hair once a week, but I did a test to see how long a wash-n-go would last with Cre’Gel, I made it to 10 days before my coils started to show signs of frizz. I absolutely love this product and recommend you try it.

  12. Rated 5 out of 5

    This product is Absolutely Amazing!!!! It helps define and moisturize my curls with out being crunchy. My hair is soft and shiny and my curls are bouncy. I love that it doesn’t flake up and I love how my hair feels after using it. The only cons I can think of are the small container and the fact that I’m not local. I have A Lot of hair so the little container doesn’t last long. I really wish store out here in San Diego carried this AWESOMENESS!

  13. Rated 5 out of 5

    I would consider my hair as a Type 4. I’ve used many gels on the market, and thought that the Eco styler gel was the best for my hair type to define my curls. I have NEVER been able to get my hair to shine with any product I have used until I used the Cre’gel. Not only do I get great definition with my Wash-n-Go’s, but I also get great shine. This is by far my best gel for my Wash-n-Go.

  14. Rated 4 out of 5

    What a great concept, Cre’Gel is THE product for a true wash ‘n go! I can shower and wash my hair in the morning and have my hair looking great in under 30 minutes. The product is easy to apply as you just finger comb it through sections of hair. I have yet to sit under the dryer and dry it fully which would probably seal the curl pattern even better. I will sometime diffuse it partially dry, but usually leave it wet, that will change one the colder months are here. I still struggle with how much product to use. If you use too much,it will flake after a couple of days. I’ve watched the tutorial videos and I think less is more . I’m so used to using products where the more the better. Cre’Gel leaves my 4b mid length hair soft and shiny. I use Urbanbella’s Moisturizing Cream and Shine Butter daily to keep my hair moisturized. I will spray it a few days in, especially with sweat and humidity to reactivate the product. My only complaint is that the bottle size is too small, I buy 2 now!

  15. Rated 5 out of 5

    Love this product. Quick and easy to use

  16. Rated 5 out of 5

    Love it..defines my curls and hair is amazingly softy with a light hold.

  17. Rated 5 out of 5

    i don’t usually write reviews about products, but this one certainly deserves one. It is so far the best product that I have ever used for a wash and go and i have type 4 hair. It’s moisturizing, it has so much slip, the application is so easy especially because it has a pump. Curl definition is popping!! but with a soft hold! Amazing because not many products can do that! I will definitely be repurchasing this product and I recommend it to everyone no matter what your natural hair type is! oh and it smells Amazing!!! last but not least it does not take the whole day to dry! Amazing! Amazing! I’m looking forward to try the # 54 gel from them!

  18. Rated 5 out of 5

    Formula No.49 Cre’Gel makes our curls pop!! It is awesome for a two strand twist out too. I has taken my natural hair game to a new level. Thank you Urbanbella…We love you!!!

  19. Rated 5 out of 5

    This is the best gel ever!!! Since transitioning from relaxed to natural hair, I’ve had problems finding a gel that would keep my hair from frizzing until now. This gel is the best, hands down! I experience zero frizz and it smells wonderful! I will not use any other gel from this point forward! Thanks for a great product!!

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